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Strategy & KPI Management
Turn strategic priorities into measurable goals and keep performance visible.
Strategy
Edit strategy
S
Strategy
FY 26-28
Horizon
Jan 2026 → Dec 2028 (2.9 Years)Budget
AUD 25,000,000Winning Ambition
Defend and extend market leadership in Australian home appliances — competing with national retailers and Amazon on experience, not just price.
Where to Play
Home appliances & white goods · value-conscious households · metro and regional large-format retail.
How to Win
Concierge extended-warranty, metro same-day delivery leadership, and community trust equity.
Strategic Priorities
Add Strategic PrioritySP-001
Digital & Omnichannel Growth
RevenueMedium (3 yrs)Active
Owner
Sonali ShahBudget
$5.0MOutcome
Lift online revenue share and make the digital experience the primary growth engine.
SP-002
Operational Efficiency & Delivery Excellence
Cost EfficiencyMedium (3 yrs)Active
Owner
Sonali ShahBudget
$3.5MOutcome
Protect margin and turn delivery speed into a defensible advantage.
All KPIs 5 total
Search KPIs...
Action KPI Target Target date Owner
Online sales share of total revenue≥ 5%Feb 2028Sonali ShahOwner
Cost of Doing Business (CODB)≤ 16%Aug 2027Sonali ShahOwner
Online conversion rate≥ 12%Dec 2027Sonali ShahOwner
Same-day delivery fulfilment≥ 80%Jun 2027Sonali ShahOwner
Online mix of total orders≥ 8%Feb 2028Sonali ShahOwner
5Total KPIs
2Off track
1Watch
2On track
0No data
5 KPIs
Search KPIs...
ActionKPI #KPITargetCurrentStatus
KPI-001Online sales share of total revenue≥ 5%5.8%On track
KPI-002Cost of Doing Business (CODB)≤ 16%18.6%Off track
KPI-003Online conversion rate≥ 12%9.2%Watch
KPI-004Same-day delivery fulfilment≥ 80%0.68%Off track
KPI-005Online mix of total orders≥ 8%8.6%On track

